PIKEVILLE – EKB-TV entered the week preparing to cross three important milestones, demonstrating the success of its “intensely local” news format.
The first milestone was on Monday, Aug. 17, when the EKB Evening News at 6 produced its 100th newscast. Then, just four hours later, the second milestone was reached when EKB-TV unveils its newest product, EKB Nightly News at 10.
Cindy May Johnson, President and CEO of East Kentucky Broadcasting, said, “When we built EKB-TV, a primary goal was to bring live local television news to the people of the Big Sandy and Tug Valley region. It’s been gratifying to hear from many people who have thanked us for covering the information they are most interested in. The 6:00 news has been so well-received that adding a 10:00 live newscast was the next logical step.”
EKB Nightly News at 10 showcases the same commitment to covering local news and information as EKB Evening News at 6. Gary Slone anchors the 10 o’clock newscast, which features updated and expanded news and sports coverage. The newscast airs Monday through Friday.
The later newscast follows a different format than EKB Evening News at 6. Chief Meteorologist Laythan Hopkins provides his First Weather forecast near the top of the hour. Makayla Colley anchors the sports desk, providing the most up-to-date local high school and college scores and other developments. The newscast closes each night with a new “Viewers’ Voice” segment, offering a sampling of viewer comments from the EKB News Facebook page.
The third milestone is in regards to the EKB News Facebook page. EKB News recently became the most popular local media on Facebook in the Big Sandy and Tug Valley regions. Within the next few days, the EKB News Facebook page is expected to reach its 10,000th “like.”
“Social media, especially Facebook, has been very welcoming to us,” Johnson said. “Our radio stations already had a big presence, but the rapid growth of our EKB News page has been phenomenal. People have come to rely on us to get the news to them fast, and whether it’s on radio, TV, or online, they know we’re on top of the things that matter to them.”
EKB-TV is delivered to more than 40,000 homes in 13 counties as part of the Suddenlink and InterMountain Cable basic packages. The station is also broadcast live online at ekbtv.com.
Headquartered in Pikeville, EKB-TV is operated by East Kentucky Broadcasting, the area’s oldest broadcasting company continuously serving Eastern Kentucky and the tri-state area. With nine radio stations, 16 dial positions, a successful and growing television station, and a bustling social media presence, East Kentucky Broadcasting is committed to delivering top-quality local news, weather, sports and information wherever you are – at home, on the road, and on your desktop, laptop, smartphone or tablet.