Last updated: July 15. 2014 11:17AM - 255 Views

Entrepreneurs participate in a workshop on using social media.
Entrepreneurs participate in a workshop on using social media.
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PIKEVILLE — The Kentucky Innovation Network Pikeville Office and The University of Pikeville Coleman College of Business conducted their first of nine Social Media Workshops for Beginners.


The purpose of this training is to assist small businesses in enhancing their marketing efforts. The workshop was held in UPike’s Community Technology Center and was free to the public.


The workshop demonstrated the basics of social media platforms such as Facebook, Twitter, Instagram, YouTube, and Google. The workshop covered different approaches to marketing, gaining followers, and how to drive engagement.


Assistant Director of the Kentucky Innovation Network Pikeville Office, Justin Prater, led the workshop and was excited about the turnout at the event. “It was great to see so many entrepreneurs and every-day citizens come out and allow me to demonstrate a side of social media they may not have known existed. The Kentucky Innovation Network and the University of Pikeville look forward to serving our community.” said Prater.


An impressive turnout of 30 attendees demonstrated the need and desire of small business owners to improve their marketing skills with this technology.


“As a small home-based business I was very excited to see (on Facebook) the “free” workshop that was being offered to the public on social media,” said Diana Sykes, owner of Sew Cute LLC.


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