Last updated: November 25. 2013 1:15PM -

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The Christmas shopping season officially begins Friday, and we’re certain that most of you are ready to get started.


Perhaps you plan to take advantage of “Black Friday” with an out-of-town shopping trip to Huntington or Lexington. Maybe you’ll wait until “Cyber Monday” to catch some bargains online. There is certainly nothing wrong with that.


But we hope you also consider doing at least a portion of your holiday shopping in Floyd County, with local merchants. Doing so would be a Christmas gift to the whole community.


When you fork over your cash for some item or another, that money does not disappear. Obviously, it stays with the retailer when you leave, but it doesn’t stay long. That retailer then uses your money to pay employees, restock shelves and buy essential services. From there, the process repeats itself, on down the line.


Each dollar spent locally turns over several times, and the more local the spending, the greater the multiplier. Studies have shown that a dollar spent with a local “mom-and-pop” shop turns over two or three times more than does a dollar spent with the local branch of some national chain retailer.


So, this year and every year, look for reasons to buy locally when you’re shopping for Christmas. There are many gift shops and other stores in the area that can supply almost any need, or you could always buy a gift certificate to one of the many local restaurants. One new wrinkle on this idea we have seen lately is encouraging holiday shoppers to buy gift certificates for local services, such as haircuts, car detailing, house cleaning or massage.


Whatever you do, whenever you buy local, you’re always giving a gift to your community.


The Floyd County Times

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