Wal-Mart has instigated a campaign to use their stores to solicit funds for the country's food banks and the contest could see the merchandising giant donate $10 million to the cause if stores across the country can raise that much by the end of the month.
The Prestonsburg location's assistant manager, Scott McPeek, has embraced the contest and employees at the store have followed suit in contests to see which cashier can ring up the most donations. Part of the appeal, McPeek noted, is that the store that raises the most money will receive a $10,000 prize for their local food bank, which would go to “God's Pantry' in Floyd County.
“God's Pantry is earmarked to get a percentage of what we raise anyway, but we'd really like to see them get the $10,000 bonus as well,” McPeek said.
McPeek received 500 labels for the contest to display the names of donors and the store went through them in one day.
“This is an amazing area,” McPeek observed. “People in Floyd County have surpassed what's being collected in larger urban stores.”
Wal-Mart radio, which is aired in all 3,800 stores across the country, has been following the contest closely, which means frequent mention of the Prestonsburg store and its race for first place.
McPeek said he is confident that the store will win and noted that at last count the store was only $60 behind the leading Salisbury, Md., location.
“We're gonna beat them,” he said.
Thus far, with the contest half over, Prestonsburg has raised $5,459. McPeek's goal is $10,000 and that's exactly how much will go to God's Pantry if they succeed. Customers can donate as they check out and McPeek noted that no amount is too small. He said everyone who gives something will have their name posted on the blue-and-white labels trumpeting the contest which are currently threatening to cover every surface in the store.